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Empowering Girls through Creative Play – #LEGOFriendsCGC

Empowering Girls through Creative Play is a great way to raise strong girls. Here how we encourage our girls to be independent and creative.

Empowering Girls through Creative Play #LEGOFriendsCGC #sponWe have been Lego fans for years.  I grew up with them myself and was excited when my kids took an interest in them as I have long thought that Legos are a fabulous way to encourage creativity and allow kids to express themselves in a positive manner. When LEGO® Friends came out in 2012, my daughters were instantly in love with them and have been begging for them ever since. If you’re not familiar with the new sets, “LEGO® Friends is a collection of building sets that blend the iconic LEGO construction experience with stories, settings and themes designed to meet children’s desire for creativity and a highly-detailed, character-based world.” They’re very popular with my two older girls and the little one is well on her way to being a big fan, too.

Empowering Girls through Creative Play 

Empowering Girlsthrough creative play #LEGOFriendsCGC #sponAs the  mother of three daughters {10, 6, and almost 4 years old), empowering girls through creative play is very important to me. For whatever reason, it seems pretty easy for girls to fall into negative patterns of childhood. I wish I could say my girls are different and all get along beautifully, but that would be a great big lie. They fight, argue, and bicker with the best of them.

Empowering girls through creative play #spon

When they’re working together to accomplish a goal, though, like building LEGO® Friends sets or forts out in the yard, the difference in attitude is amazing. For the most part, they cooperate and work together nicely to accomplish their goal. {For real. I’m not just saying this because I’m writing a sponsored post. :-) } Confidence begets confidence. Watching my girls accomplish tough goals and seeing their pride at achieving their goals is absolutely amazing. And listening to them giggle and be nice to each other in the process is absolutely music to my ears.

Empowering girls through creative play #LEGOFriendsCGC #sponI love that the LEGO® Friends helps my kids to be creative, to follow directions, and to problem solve all while having a lot of fun and finishing something they’re very proud of. These are real world skills that they will need to succeed in life!

Inspire Creativity #LEGOFriendsCGC #sponMy girls were thrilled when the Heartlake News Van LEGO® Friends set showed up. They’ve already put together several other LEGO® Friends sets and dumped the pieces out right away to get to work. The beauty of these kits is the system of the toys. Instruction manuals without words make it possible for even non-readers to assemble the kits, or even allow kids just to play with the blocks to create their own masterpiece.

eativity #LEGOFriendsCGC While my older two girls are more interested in building the kit, my youngest is super proud to make dogs and diving boards.  I simply love watching them work together and finish their goal. I’m really afraid creativity is being inadvertently stifled in young kids and I want to give my children, especially my girls,  as many opportunities as possible to be creative and empowered problem solvers.

I love that LEGO® Friends has teamed up with Girls on the Run® (GOTR), a physical activity-based positive youth development program to inspire girls everywhere to achieve their limitless potential. Girls are using LEGO® Friend bricks and elements to tell stories, embrace their differences and find strength in their connectedness. And I think that’s an awesome goal and hope girls everywhere are inspired and empowered through creative play!

How do you empower your girls and encourage creative play?

I was selected for this opportunity as a member of Clever Girls Collective and the content and opinions expressed here are all my own.


Saturday 3rd of May 2014

At our house we bought mostly generic or boy-marketed LEGO but supplemented it with a few "girls" sets that had unique pieces like kittens. I always wished they would put out sets that would appeal to everyone, like maybe Pokemon, but the Harry Potter sets were a good attempt! It would have been better to see more female characters in the action sets, instead of (or in addition to) all those stubbly snarling guys!

Michelle Marine

Sunday 4th of May 2014

I agree! My kids have completed a lot of the Harry Potter sets and my son loves the Star Wars and Chima - but nice generic sets just make sense to me.


Thursday 1st of May 2014

We love LEGO here but I do wish these weren't so gender-specific. Part of me yearns for the 1980s... have you seen those ads where boys and girls both play together with gender neutral LEGO? Some interesting articles have been written about this and about the blue vs pink aisles in toy stores. Having 2 of each, my older girl loved her LEGO pirate set and I think it's sad my 2 boys admire some of the jet ski LEGO Friends sets but don't want them just because they are so openly marketed to girls. Such a shame! Seems like a step in the wrong direction...

Michelle Marine

Sunday 4th of May 2014

Thanks for your comment, Chantal, and I know what you mean. It does seem like toys are very segregated by gender. My son likes to help his sisters with the Lego Friends sets and my girls help him with his boy sets. But I know neither one would ask for a set geared to the opposite gender. Harry Potter sets have been very popular with my all of my kids and I love the big travel sets like the Eiffel Tower and Tower of London. I guess there are some gender neutral sets, but my girls definitely became more interested in Lego with the Friends version. It's good and bad, I suppose.

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As an Amazon Associate Michelle Marine, SimplifyLiveLove, earns from qualifying purchases.