Did my title get your attention? I hope so. 🙂
A grammar series is a tough undertaking. I almost feel like a mean person for pointing out some of these common errors. No one wants to find errors in their work. No one wants to make mistakes. Clearly, I don’t want anyone to feel picked on – but there’s so much room for improvement in grammar, punctuation, and spelling, not just on blogs, but in life! I firmly believe, a great blog makes very few mistakes. If we want blogging to be treated as a respected profession, we have to produce professional content.
Why are grammar and spelling important, anyway?
I think there are three main reasons grammar and spelling are so important.
1. The first has to do with numbers. There are like a gazillion blogs out there, man, and more pop up every single day. If we want to set ourselves apart, we’ve got to be good. We’ve got to be credible. We’ve got to be trustworthy. Why should we be trusted if we don’t know the difference between to, two, and too? Really. Really!
2. Getting our message across. Miscommunication is so easy in the online world. Did you know that roughly 93% of understanding communication comes from non-verbal cues? We don’t have the luxury of adding nonverbal cues to online writing. Emoticons try to level the playing field a bit, but over-use is sure annoying, and they don’t take the place of body language, facial expression, voice pitch, or intonation. Using the wrong word can result in a big miscommunication.
3. Professional profession. And most importantly, many of us work as brand ambassadors. We work hard and want, and deserve, to be treated like professionals. To be a good brand ambassador, we owe it to our employers to get it right! Surely, we all understand the importance of an error-free cover letter and resume. Our blogs are no different. Blogs with consistent communication errors most likely won’t be chosen for the premo slots. Let’s face it. Grammar errors are unprofessional. To be professional, we need to get it right.
Of course, it’s fine to put your own spin on your blog – it is your blog after all – but minimizing grammar errors will simply help take you to the next level!
I’d love to hear your thoughts on the importance of grammar in blogs. Do you think I overstated the importance of grammar? Why or why not?